Frequently Asked Questions
Answers to Common WeCRM360 Queries
1. Which markets do you support?
USA/Canada; LATAM (Brazil, Mexico, Argentina, Chile, Peru); SEA (Singapore, Philippines); Russia; UK & EU (France, Italy, Germany, Netherlands, Spain, Norway, Sweden, Greece, Ireland).
2. Casino, sportsbook, or both?
We handle both flows. All our expertly tuned triggers and rewards differ by vertical and are tuned per geo. WeCRM360 goes much deeper providing better results.
3. Are you platform-agnostic?
Yes. We’ve worked across major PAM/CRM environments and integrate cleanly with tools like SMARTICO, Fast Track, SendGrid, Intercom, Google Analytics, and more.
4. How fast can we launch journeys?
Automation can go live in 2-6 weeks; deeper re-architecture typically 6-10 weeks depending on brands/geos/verticals.
5. How do you treat promotions/bonuses?
As cost centers that must prove ROI via holdouts and contribution to revenue, not opens.
6. What channels do you use?
Email, SMS, Push, In-App/On-Site, Telegram, and more.
7. How do you segment?
Lifecycle + value tiers + product affinity + language/geo + RG/KYC status.
8. How do you avoid bonus abuse?
Eligibility rules, device/IP/velocity checks, fair-use terms, and post-promo analysis before scaling the playbook.
9. What does “incrementality” mean here?
We use control groups/PSA modeling to show net lift (reactivation revenue, retention, redeposit rate).
10. What KPIs do you report?
CAC ↔ LTV, cohort retention/ARPU, reactivation rate, bonus cost%, RG alerts, PSP approval, channel profitability and more.
11. Do you manage deliverability?
Yes. IP warming, list hygiene, DNS/SPF/DMARC, spam-trap monitoring, and SMS routing hygiene.
12. Can you run affiliates?
We can help recruit, vet, improve and scale with clean attribution and creative kits.
13. Will you work inside our tools?
We run in Slack/Asana/Google Workspace and share Figma and dashboard workspaces for transparency. But we also adapt to any tools your igaming company uses.
14. Data privacy & PII?
RBAC/least-privilege, encryption in transit/at rest, auditable consent and preference logs.
15. References?
We’ll share metrics and anonymized case studies (names under NDA), results vary by market, vertical and license posture.